P/R/D - Brief workshop

I went into Thursday's workshop unsure of what project (or projects) to commit to though I knew I wanted to work with branding (and print collateral) alongside publishing and editorial therefore the D&AD publication brief stood out moreso than the others. I originally thought about combining 2 D&AD briefs - the D&AD annual and the typographic circle brief set by Kent Lyons. One idea I had in mind was to brand an upcoming exhibition featuring designers from the typographers circle and produce a publication detailing their work.

Through the workshop, however, my direction changed. Upon chatting with others, I decided to focus on branding and as I knew my brother-in-law required a brand re-design for his building and joinery company I decided to take advantange of this opportunity whilst still using aspects of my chosen briefs as the basis behind the project.


5 problems that I want to solve:

- Consistent re-branding of an existing company
- Present information in a clear, logical but engaging format through type and layout
- That we should judge a book by its cover
- Remove the misconceptions with building / joinery / construction companies
- Woodside require a way of showcasing past projects to future clients

5 messages you want to say / deliver / communicate

- Branding can essentially transform a business and how it operates
- Branding can also change how a potential client sees and interprets a business
- Woodside are a local business working with local clients
- Their reliability, efficiency, professionalism and so on
- Showcase their diverse range of past projects

5 Reasons why

- To remove the negative associations with building / construction companies
- I want to explore brand identity in depth
- I want to make the step into industry and create a body of work that reflects this
- To explore aspects of design I may be unfamiliar with
- To experiment with print processes and finishes

It was interesting to see how one idea can expand into a multitude of outcomes. I initially explored the idea of a publication which was referenced in the case study. I will also need to explore their brand identity and what products this may encompass.

A brand can consist of multiple products across print and screen. In the case of re-branding my brother-in-laws building and joinery company, I can explore a logo design, business card, invoice, letterhead, mailouts, website alongside the publication they require to showcase their past projects.