Create a report that presents the story of D&AD from 2011
- I want to create a publication exploring type and layout
- Allows you to work across a range of media
- Opportunity to look at book binding/making
- I can explore various print processes
- Experiment with infographics and illustration, not just type
I chose the publication brief as after having completed the type module, I wish to put this theory into practice. I want to be more tactile with what I produce and designing a publication, exploring various print processes and ultimately making and binding the book will be perfect. The brief also provides the opportunity to work with infographics and visualising statistical information within the publication - something I am also interested in. As it as a report for a creative platform that 'exists to promote excellence in design and advertising', the design needs to be creative and engaging.
I chose the publication brief as after having completed the type module, I wish to put this theory into practice. I want to be more tactile with what I produce and designing a publication, exploring various print processes and ultimately making and binding the book will be perfect. The brief also provides the opportunity to work with infographics and visualising statistical information within the publication - something I am also interested in. As it as a report for a creative platform that 'exists to promote excellence in design and advertising', the design needs to be creative and engaging.
ISTD
Mutton Quad restaurant branding
Mutton Quad restaurant branding
- Branding and identity
- Primarily print with the opportunity to explore digital media
- Can put type theory into practice
- Opportunity to create a range i.e. branding stationery
- Room for exploration and creativity
I want to experiment with branding and identity and this brief provides the opportunity to do so whilst still retaining a typographical aspect. The brief requires you to explore print, screen and combined media therefore I could look into various aspects of branding and promotion. Aforementioned, the main focus is on typography.
I want to experiment with branding and identity and this brief provides the opportunity to do so whilst still retaining a typographical aspect. The brief requires you to explore print, screen and combined media therefore I could look into various aspects of branding and promotion. Aforementioned, the main focus is on typography.
YCN - Fedrigoni
Produce a fully integrated campaign to launch and promote Fedrigoni's 'Imaginative colours' paper selection tool
- Hands on, tactile approach - gets me away from the computer
- Working primarily with print
- The fully integrated campaign they request could comprise of a multitude of products
- Challenging brief providing the opportunity to explore and be creative - flexibility
- Could experiment with various specialist print processes
The brief has few restrictions, aside from avoiding digital resolutions, therefore it provides the opportunity to explore a multitude of creative outcomes. The campaign could encompass various print-based deliverables where I could experiment with specialist print processes and stock - something I am extremely interested in doing.
The brief has few restrictions, aside from avoiding digital resolutions, therefore it provides the opportunity to explore a multitude of creative outcomes. The campaign could encompass various print-based deliverables where I could experiment with specialist print processes and stock - something I am extremely interested in doing.
Penguin
'One Flew Over the Cuckoo's Nest' book cover design
'One Flew Over the Cuckoo's Nest' book cover design
- I have not explored image and illustration as much as I'd like therefore this brief would give me the opportunity to do so
- Opportunity to create a more diverse range i.e. various book covers and promotion
- Working across print and digital
- Conceptual
- Ideas driven
This isn't a brief I would usually choose as it primarily illustrative. I have always been inspired by minimal movie posters and artwork by Olly Moss in particular who uses strong, simple concepts that are brilliantly executed. It would be interested to develop ideas for this brief due to its challenging nature.
This isn't a brief I would usually choose as it primarily illustrative. I have always been inspired by minimal movie posters and artwork by Olly Moss in particular who uses strong, simple concepts that are brilliantly executed. It would be interested to develop ideas for this brief due to its challenging nature.
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