Woodside building & joinery
- Running for 8 years
- Services include renovations and extensions
- Complete all the work from appointing architects to final decoration
- Work closely with Munro Summers architects
- Family run with all trades fully qualified
Possible 'range'
Logo design
Business cards
Letterhead
Invoice
Mailer
Vehicle graphics
Clothing (t-shirt / jackets)
Publication
About
Services
Past projects
Client testimonials
Contact details
Monday, 30 April 2012
Saturday, 28 April 2012
P/R/D - Brief workshop
I went into Thursday's workshop unsure of what project (or projects) to commit to though I knew I wanted to work with branding (and print collateral) alongside publishing and editorial therefore the D&AD publication brief stood out moreso than the others. I originally thought about combining 2 D&AD briefs - the D&AD annual and the typographic circle brief set by Kent Lyons. One idea I had in mind was to brand an upcoming exhibition featuring designers from the typographers circle and produce a publication detailing their work.
Through the workshop, however, my direction changed. Upon chatting with others, I decided to focus on branding and as I knew my brother-in-law required a brand re-design for his building and joinery company I decided to take advantange of this opportunity whilst still using aspects of my chosen briefs as the basis behind the project.
5 problems that I want to solve:
- Consistent re-branding of an existing company
- Present information in a clear, logical but engaging format through type and layout
- That we should judge a book by its cover
- Remove the misconceptions with building / joinery / construction companies
- Woodside require a way of showcasing past projects to future clients
5 messages you want to say / deliver / communicate
- Branding can essentially transform a business and how it operates
- Branding can also change how a potential client sees and interprets a business
- Woodside are a local business working with local clients
- Their reliability, efficiency, professionalism and so on
- Showcase their diverse range of past projects
5 Reasons why
- To remove the negative associations with building / construction companies
- I want to explore brand identity in depth
- I want to make the step into industry and create a body of work that reflects this
- To explore aspects of design I may be unfamiliar with
- To experiment with print processes and finishes
Through the workshop, however, my direction changed. Upon chatting with others, I decided to focus on branding and as I knew my brother-in-law required a brand re-design for his building and joinery company I decided to take advantange of this opportunity whilst still using aspects of my chosen briefs as the basis behind the project.
5 problems that I want to solve:
- Consistent re-branding of an existing company
- Present information in a clear, logical but engaging format through type and layout
- That we should judge a book by its cover
- Remove the misconceptions with building / joinery / construction companies
- Woodside require a way of showcasing past projects to future clients
5 messages you want to say / deliver / communicate
- Branding can essentially transform a business and how it operates
- Branding can also change how a potential client sees and interprets a business
- Woodside are a local business working with local clients
- Their reliability, efficiency, professionalism and so on
- Showcase their diverse range of past projects
5 Reasons why
- To remove the negative associations with building / construction companies
- I want to explore brand identity in depth
- I want to make the step into industry and create a body of work that reflects this
- To explore aspects of design I may be unfamiliar with
- To experiment with print processes and finishes
It was interesting to see how one idea can expand into a multitude of outcomes. I initially explored the idea of a publication which was referenced in the case study. I will also need to explore their brand identity and what products this may encompass.
A brand can consist of multiple products across print and screen. In the case of re-branding my brother-in-laws building and joinery company, I can explore a logo design, business card, invoice, letterhead, mailouts, website alongside the publication they require to showcase their past projects.
Wednesday, 25 April 2012
P/R/D - Reasoning
Create a report that presents the story of D&AD from 2011
- I want to create a publication exploring type and layout
- Allows you to work across a range of media
- Opportunity to look at book binding/making
- I can explore various print processes
- Experiment with infographics and illustration, not just type
I chose the publication brief as after having completed the type module, I wish to put this theory into practice. I want to be more tactile with what I produce and designing a publication, exploring various print processes and ultimately making and binding the book will be perfect. The brief also provides the opportunity to work with infographics and visualising statistical information within the publication - something I am also interested in. As it as a report for a creative platform that 'exists to promote excellence in design and advertising', the design needs to be creative and engaging.
I chose the publication brief as after having completed the type module, I wish to put this theory into practice. I want to be more tactile with what I produce and designing a publication, exploring various print processes and ultimately making and binding the book will be perfect. The brief also provides the opportunity to work with infographics and visualising statistical information within the publication - something I am also interested in. As it as a report for a creative platform that 'exists to promote excellence in design and advertising', the design needs to be creative and engaging.
ISTD
Mutton Quad restaurant branding
Mutton Quad restaurant branding
- Branding and identity
- Primarily print with the opportunity to explore digital media
- Can put type theory into practice
- Opportunity to create a range i.e. branding stationery
- Room for exploration and creativity
I want to experiment with branding and identity and this brief provides the opportunity to do so whilst still retaining a typographical aspect. The brief requires you to explore print, screen and combined media therefore I could look into various aspects of branding and promotion. Aforementioned, the main focus is on typography.
I want to experiment with branding and identity and this brief provides the opportunity to do so whilst still retaining a typographical aspect. The brief requires you to explore print, screen and combined media therefore I could look into various aspects of branding and promotion. Aforementioned, the main focus is on typography.
YCN - Fedrigoni
Produce a fully integrated campaign to launch and promote Fedrigoni's 'Imaginative colours' paper selection tool
- Hands on, tactile approach - gets me away from the computer
- Working primarily with print
- The fully integrated campaign they request could comprise of a multitude of products
- Challenging brief providing the opportunity to explore and be creative - flexibility
- Could experiment with various specialist print processes
The brief has few restrictions, aside from avoiding digital resolutions, therefore it provides the opportunity to explore a multitude of creative outcomes. The campaign could encompass various print-based deliverables where I could experiment with specialist print processes and stock - something I am extremely interested in doing.
The brief has few restrictions, aside from avoiding digital resolutions, therefore it provides the opportunity to explore a multitude of creative outcomes. The campaign could encompass various print-based deliverables where I could experiment with specialist print processes and stock - something I am extremely interested in doing.
Penguin
'One Flew Over the Cuckoo's Nest' book cover design
'One Flew Over the Cuckoo's Nest' book cover design
- I have not explored image and illustration as much as I'd like therefore this brief would give me the opportunity to do so
- Opportunity to create a more diverse range i.e. various book covers and promotion
- Working across print and digital
- Conceptual
- Ideas driven
This isn't a brief I would usually choose as it primarily illustrative. I have always been inspired by minimal movie posters and artwork by Olly Moss in particular who uses strong, simple concepts that are brilliantly executed. It would be interested to develop ideas for this brief due to its challenging nature.
This isn't a brief I would usually choose as it primarily illustrative. I have always been inspired by minimal movie posters and artwork by Olly Moss in particular who uses strong, simple concepts that are brilliantly executed. It would be interested to develop ideas for this brief due to its challenging nature.
P/R/D - Workshop
Yesterday we had an initial workshop exploring what we want and need to do and why we want to do them to ensure we get the best out of product/range/distribution brief. The briefs we chose are essentially open to interpretation and are simply are a starting point to what we want to produce.
5 Things you want to do?
- Branding & identity
- Publishing / typography
- Book binding
- Specialist print processes
- Packaging
5 things I need to do
- Experiment with specialised print processes
- Explore range in terms of branding (stationery)
- Be more conceptual and don't just stick with what I know
- Explore a range of media including print and web
- Build upon any skills I have but explore others I am unfamiliar with
Why?
- To develop skill and understanding in other aspects of design
- To expand and develop my skills in what I currently know
- Create work that is portfolio worthy and that I am proud of
- To discover my strengths and weaknesses
- To develop a skill set
Based on this, we had to devise multiple responses to what personal and practical skills we want / need and what presses, products and contexts we need to explore within this brief.
Personal
- Communication
- Presentation
- Time management
- Prioritisation
- Organisation
- Decision making
- Motivation
Practical
- Drawing
- Various print processes
- Proofing
- Research
- Decision making
Processes
- Specialist print processes
- Photography
- Book binding / making
Products
- Book / publications
- Web design
- Stationery
- Infographics
- Poster design
- Iconography
Contexts
- Branding / identity
- Promotion / advertising
- Publishing
- Packaging
- Web design
5 Things you want to do?
- Branding & identity
- Publishing / typography
- Book binding
- Specialist print processes
- Packaging
5 things I need to do
- Experiment with specialised print processes
- Explore range in terms of branding (stationery)
- Be more conceptual and don't just stick with what I know
- Explore a range of media including print and web
- Build upon any skills I have but explore others I am unfamiliar with
Why?
- To develop skill and understanding in other aspects of design
- To expand and develop my skills in what I currently know
- Create work that is portfolio worthy and that I am proud of
- To discover my strengths and weaknesses
- To develop a skill set
Based on this, we had to devise multiple responses to what personal and practical skills we want / need and what presses, products and contexts we need to explore within this brief.
Personal
- Communication
- Presentation
- Time management
- Prioritisation
- Organisation
- Decision making
- Motivation
Practical
- Drawing
- Various print processes
- Proofing
- Research
- Decision making
Processes
- Specialist print processes
- Photography
- Book binding / making
Products
- Book / publications
- Web design
- Stationery
- Infographics
- Poster design
- Iconography
Contexts
- Branding / identity
- Promotion / advertising
- Publishing
- Packaging
- Web design
Monday, 23 April 2012
OUGD203 - Competition briefs
D&AD - Pentagram
As a supplement to it’s magazine, ‘Circular’, The Circle wish to produce a series of special books/publications on specific people who have given talks for The Circle. These publications can be of any size & format but should work as a series. They do not have to be like a magazine but should be thought of as books or ‘special editions’.
You will need to research through the Circle website who has given talks to establish who you would like to feature (www.typocircle.com). The style of the publications must NOT be a copy or pastiche of the designer you are featuring. But should be a distinct & original typographic solution that would sit well with the other material the Circle has produced.
http://www.dandad.org/awards/student/2012/categories/18/graphic-design
I am interested in type and layout and as I recently completed the type module, it would be great to put this theory into practice. I would also like to experiment more with print-based deliverables.
YCN - Fedrigoni
Produce a fully integrated campaign to launch and promote Fedrigoni’s ‘Imaginative Colours’ paper selection tool in the UK. Fedrigoni’s ‘Imaginative Colours’ launched in October 2011. The challenge is to create a campaign which will ensure the entire UK design industry hears about the paper selection tool, and is inspired to use the papers for their very next project! You must create a fully integrated marketing campaign. This may include direct mail, PR, advertising, newsletters or events/promo launch. However, it must showcase paper and its tactile usage so digital is not preferred. Your idea should show how you would promote the ‘Imaginative Colours’ paper selection using various channels to reach our target audience.
http://education.ycnonline.com/briefs/view/fedrigoni-2011/
This brief would allow me to be creative and explore something which is not necessarily in my comfort zone - I tend to stick with digital design therefore it would be useful to experiment with a more tactile approach.
ISTD - Mutton Quad
We want you to create a concept for the branding of a typographically themed restaurant, hence the title Mutton Quad. If you don’t get the pun – check it out – it’s only a working title. This should be a thorough appraisal of the possibilities of not only the visual identity but how the typographic theme could permeate all aspects of the place. Could a dish with Parma Ham use Bodoni in its title? What are the possibilites for the exterior and interior? How can it be promoted?
Use print, screen, combined media – the choice is yours – as long as it has a solid idea, informs and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic.
http://www.istd.org.uk/education/education_resources
This brief provides a good opportunity to work within branding and identity that is focused primarily on typography.
Penguin
One Flew Over the Cuckoo's Nest by Ken Kesey
The story is well known both in celluloid and print, so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés and steering clear of the film promotional graphics. Originality is key.
Audience: all readers both familiar and unfamiliar with the text, male and female.
Message: there are many themes within the book – political, social, victim, antihero, madness, sanity, affection, violence and many more. Read it and discover what the book means to you.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 18mm wide)
http://www.penguin.co.uk/static/cs/uk/0/minisites/penguindesignaward/index.php
This isn't a brief I would usually choose as it is based primarily on illustration. I have always been inspired by minimal movie posters and artwork by Olly Moss who uses strong concepts that communicate concisely therefore it would be interesting to develop ideas for this brief inparticular.
As a supplement to it’s magazine, ‘Circular’, The Circle wish to produce a series of special books/publications on specific people who have given talks for The Circle. These publications can be of any size & format but should work as a series. They do not have to be like a magazine but should be thought of as books or ‘special editions’.
You will need to research through the Circle website who has given talks to establish who you would like to feature (www.typocircle.com). The style of the publications must NOT be a copy or pastiche of the designer you are featuring. But should be a distinct & original typographic solution that would sit well with the other material the Circle has produced.
http://www.dandad.org/awards/student/2012/categories/18/graphic-design
I am interested in type and layout and as I recently completed the type module, it would be great to put this theory into practice. I would also like to experiment more with print-based deliverables.
YCN - Fedrigoni
Produce a fully integrated campaign to launch and promote Fedrigoni’s ‘Imaginative Colours’ paper selection tool in the UK. Fedrigoni’s ‘Imaginative Colours’ launched in October 2011. The challenge is to create a campaign which will ensure the entire UK design industry hears about the paper selection tool, and is inspired to use the papers for their very next project! You must create a fully integrated marketing campaign. This may include direct mail, PR, advertising, newsletters or events/promo launch. However, it must showcase paper and its tactile usage so digital is not preferred. Your idea should show how you would promote the ‘Imaginative Colours’ paper selection using various channels to reach our target audience.
http://education.ycnonline.com/briefs/view/fedrigoni-2011/
This brief would allow me to be creative and explore something which is not necessarily in my comfort zone - I tend to stick with digital design therefore it would be useful to experiment with a more tactile approach.
ISTD - Mutton Quad
We want you to create a concept for the branding of a typographically themed restaurant, hence the title Mutton Quad. If you don’t get the pun – check it out – it’s only a working title. This should be a thorough appraisal of the possibilities of not only the visual identity but how the typographic theme could permeate all aspects of the place. Could a dish with Parma Ham use Bodoni in its title? What are the possibilites for the exterior and interior? How can it be promoted?
Use print, screen, combined media – the choice is yours – as long as it has a solid idea, informs and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic.
http://www.istd.org.uk/education/education_resources
This brief provides a good opportunity to work within branding and identity that is focused primarily on typography.
Penguin
One Flew Over the Cuckoo's Nest by Ken Kesey
The story is well known both in celluloid and print, so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés and steering clear of the film promotional graphics. Originality is key.
Audience: all readers both familiar and unfamiliar with the text, male and female.
Message: there are many themes within the book – political, social, victim, antihero, madness, sanity, affection, violence and many more. Read it and discover what the book means to you.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 18mm wide)
http://www.penguin.co.uk/static/cs/uk/0/minisites/penguindesignaward/index.php
This isn't a brief I would usually choose as it is based primarily on illustration. I have always been inspired by minimal movie posters and artwork by Olly Moss who uses strong concepts that communicate concisely therefore it would be interesting to develop ideas for this brief inparticular.
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