Good is...? Further logo development

I wasn't entirely happy with my previous logo designs so I decided to do further digital development. The thought bubble imagery was a strong starting point so I began with this, incorporating it into the 'i' as opposed to the 'o'. I added highlights to give the impression it was a 3D bubble.

Another idea I had during the 150 logo workshop was a puzzle/maze, referencing the process aspect of nostalgia whilst also being a childhood game. I created a simple shape out of 3 circles which I then arranged and incorporated this imagery in several different ways; above, next, in and behind the type. I believe it works most effectively with a slab font, in this case, Museo Slab.

As nostalgia is a memory, I wanted to try and incorporate this into the logo. I used a tonal opacity to envision the type fading over time. I also substituted the 'S' for the number '5' in reference to the 5 senses. This could be applied to any colour.

I also looked at a circular logo design, having the decade/era in the centre.

Using a bold, serif type.

I went back to my original logo but moved the smaller thought bubble below as opposed to above. I also lowered the opacity on the type to give more emphasis to the thought bubble. Due to the simplicity and the simple correlation between type and imagery, I believe this is the most effective.

I liked the idea of using different imagery to represent a particular event or object therefore I decided to try and incorporate this into the logo above. As a stereotypical thought bubble consists of 3 circles, this gave a perfect placement for the imagery. However, I am unsure as to where these would be used unless a specific nostalgia was created based on the moon landing, for example.

Using the same line thickness for the thought bubbles:

Good is...? New direction

I originally intended to create a nostalgia pack based on the 5 senses containing products reminiscent of our childhood. However, as not two people have the same memories, it was difficult to focus my target market. The nostalgia medicine, however, will be catered do a certain demographic - workaholics, business men/women etc, information for which can be handed out in train stations, for example, in peak times.

Lorenzo suggested in the crit that rather than having a pack customised for the recipient, I could focus on the decades and devise a range of nostalgia packs each suited to particular era; major events in world history could also form the basis of the packs. I would still retain the idea of 5 senses, however, but the intended target market would be more defined.

I could look at...

• 20s - 00s
• Wars
• Moon landing
• Holidays (Easter, Xmas etc)

Good is...? Progress surgery/crit

General comments

• Dont stick to standardised formats
• Think about other print choices
• Think about the details
• Consider the bigger picture
• Clarify the concept/scenario
• Have a broad range of development and research
• Make sure everything is documented
• Analyse and evaluate
• Investigate all possibilities
• Does the outlet dictate what you produce?
• How do I want people to react? Establish what you are trying to say

Personalised feedback

I discussed how, with nostalgia, there is no defined audience has anyone can access it. I found it difficult to target a specific market, making my direction extremely vague. One idea I had was to have the ability to customise a nostalgia pack and for it to be sold as a novelty gift. Lorenzo suggested focusing on each decade or particular events from the past, making the direction more focused.

• Decades/memories/events
• Focus and thought
• Will it be an emotional experience?
• Create one of the range, propose the rest
• Define what you are going to create
• Could it form an interactive game?

Good is...? Packaging mock-ups

Based on my initial design ideas and using made up dimensions, I began creating mock ups to envision and gain insight into how it would look as a product. With the following tower design, I wanted each box to be attached to the next without simply attaching one to another on the base. I decided to devise a concertina-style aesthetic where the boxes can be pulled apart and put back together again.

My first mock up did not fold up correctly as I cut the same edges down one side. I noticed when putting the design together that these cut edges need to alternate in order to achieve the concertina effect. I used the dimensions 60x60x30mm (L x W x H) but evidently, this was too small to fit large contents therefore would need to be altered if I were to use this design for the final outcome.

This is the design based on the Graze packaging using a thumb hole in the front and a fold out lid. However, I noticed when creating the net that the fold of the lid which matches parallel to the back end of the packaging would need to be created separately (though there must be a simply way around this). 200 x 100 x 30mm.

Good is...? Initial packaging designs

Based on my 'nostalgia pack' idea, I began devising packaging ideas to experiment with various formats. I looked at different methods of segmented packaging and unique ways of opening the packaging to reveal its contents. 

The following is a simple box and lid with a slight indent to create thicker sides. Below this, are ways in which I could arrange the contents and what form these contents would take - whether they would be individual boxes or a lid with a thumb hole to lift and reveal.

This is based on the box I received from Graze (which was used as inspiration for a project in the first year). The thumb hole on the front face allows you to open the tab, revealing the segmented insert.

The following was inspired by this complex first aid kit. I was impressed by the interactivity therefore I used a similar pull where the pack opens via 2 sections either side, revealing the contents in the middle. The insert could use the same format as the designs above.

This tower design uses 4 separate square boxes which could either be attached or detachable in some way. These boxes could consist of 5 drawers which could be pulled out using a thumb hole - similar to a chest of drawers. I noticed that these resembled building boxes when detached which references the nostalgia concept.