Wednesday, 1 December 2010

OUGD102 - What If...

Brief Title: What If...

The collection 100 brief required us to gather as much research as possible in relation to Leeds. This formed the basis of this brief, "What If...'. What if a group of graphic design students get together, and decide to solve a problem?

From our initial 'collection 100' research, we had to think of one word which epitomised the majority, if not all, of our primary source photographs. We then chose a statistic, fact and opinion which were in some way related to this one particular word. Mine was 'contrast', as I believe Leeds combines both new and old, especially through architecture and the general visual landscape of Leeds.

We were then asked to devise a statement in relation to Leeds based on this; mine being 'The visual landscape in Leeds is diverse". From these, we were put together with others who had a similar theme or concept to their statement - forming the group for the rest of this project. From this, we thought of a problem which was associated with the visual landscape of Leeds and as a few of us had photographs of graffiti and we already knew the negative connotations of graffiti, we thought it would be a good starting point to develop.

Problem: 'How to make graffiti more socially acceptable.'

We don't want to encourage it, but we want to remove the stigma associated with graffiti or provide alternatives to those who do graffiti. We will use this as a starting point for research and development therefore this could change.

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