Wednesday 12 October 2011

Good is...? Final packaging designs

I'm relatively pleased with one of the designs (upright bottle) due to the stock choice and basis behind the concept (packaging optimism/nostalgia as a medicine). The others however, had to be printed on basic 80gsm copy paper in the mac suite as my printer rejected the stock I wanted. The concepts were also not as clear as I hoped.

















Im happy with the feedback I received as it was generally positive but as expected, the stock choices were mentioned. They also noted the designs may be too minimalistic which I agree with.

Strengths

Good craftmanship
Good consideration of stock (I think in terms of bottle packaging)
Good text on bottle
Simple and effective use of colour

Areas for improvement

Consistent stocks
Perhaps too minimalist

Additional comments

Really great concept +

Task for 19/10

4 x A2 boards

1) Statement/concept, facts, statistics, why is it good?
2) Contextual references (existing logo, packaging etc) mapping the design direction
3) + 4) Initial ideas, format choices, outcomes etc

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