Over the summer, I researched the following 5 'things' I believed to be good - cardboard (object), go karting (activity), nostalgia (concept), cinema (place) and 'Internet Explorer is the worst browser' (opinion). Through questionnaires, facts, figures and statistics, I chose to focus on nostalgia as I thought this was the most intriguing.
Studio Brief 2 - 'Good is....!'
Part 1 - Concept Development.
Based on your Preparitory research and summer presentations explore a range of innovative reponses to the graphic communication of your informed opinions of 'Good'. Your concepts should focus on the development of effective use of industry standard print based media formats and production methods.
You should explore:
- What are you trying to communicate? An idea, a concept, a message a lifestyle......?
- Who are you trying to communicate to?
- Why and what do you want to achieve?
- How will you use print design and production methods to achieve this?
- What is already out there and how can you adapt, modify, reuse or respond to it?
The relationship between your concept, your audience and the context in which t is to be seen/delivered should inform the tone of voice. Do you require humour, sophistication, authority, clarity etc. Where necessary you should consider the impact of stock choices, print processes and methods of distribution on the scale, scope and ambition of your concepts.
Part 2 - Production & Distribution.
Based on the research and concept development produced in response to Part 1 of this brief, design and produce a print based graphic response that effectively communicates an indepth and factually substantiated understanding of 'Good?'. Your response should demonstrate an incresingly informed investigation of one at least one of the following:
- Branding and Identity
- Packaging and Promotion
- Publishing & Editorial
- Information & Wayfinding
Your solution should explore the use of at least 2 or more print processes and finishing that are appropriate for, and clearly relate to your concept. Your response to this brief should consist of a product and its packaging (or equivalent) as well as a strategy for its distribution or delivery through print based media. Where possible or appropriate include considerations of cost and manufacture as well as further development of sets, series or sequences of product ranges.
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