Good is...? Associated brand/logos

For Thursday's workshop, we were asked to gather 9 logos that reflected the 9 answers we devised.

Simply makes people happy
What else than happy meals from McDonalds. Aswell as the added nostalgia (of having them as a kid) the name itself connotes happiness and wellbeing. The colours are vibrant and the rounded type adds a child-like character.

Teenagers

In this generation, everyone tends to keep up with the latest trend therefore my immediate thought was to look at modern, up-to-date technology that appeals to this particular demographic. Apple seemed like the perfect choice.

Pessimism

Is the glass half full/empty is a rhetorical expression which people used to associate with pessimistic or optimistic situations. Cadbury's use the 'glass half full' approach to connote their optimism and strength as a business therefore I decided to use their logo due to the direct similarities.

Psychologist

After browsing through various logos, I came across the following which combined two profiles with the wings of the butterfly. The two faces may indicate face to face sessions whereas the butterfly connotes freedom and prosperity.

Derren Brown

Derren Brown is an illusionist and mentalist and frequently uses playing cards in his stage acts. I therefore used the four card suits as the 'identity' or symbol I would associate with him.

Home

I decided to choose the logo of the home furnishing superstore, Ikea due to its literal associations.

Vintage fair

The peace symbol, despite how cliche it might be, is frequently used in typical 'vintage' clothing as it reflects an era of fashion which everyone now looks back to for inspiration.

Vinyl records

I decided to focus on a band or artist which released music during the time when Vinyl was the primary format to listen and distribute music through - The Beatles was therefore my immediate choice.