What are you trying to communicate? An idea, a concept, a message, a lifestyle?
Nostalgia is a concept and therefore not something physical in which I could package and promote - it is simply something which makes people happy. I aim to communicate the psychological and ‘medicinal’ benefits of nostalgia as it has been proven to improve self-esteem and strengthen social bonds. By simply reciting and looking back at our memories - something we can access anywhere - our mood can instantly improve.
Who are you trying to communicate to? Why and what do you want to achieve?
Nostalgia can appeal to anyone as it is simply a way of reciting our memories, typically our childhood ones. A particular target audience will be hard to define as anyone can use nostalgia to improve our mood. However, throughout the developmental process, this may change as my ‘product’ changes.
How will you use print design and production methods to achieve this?
Aforementioned, nostalgia is a concept and not something which can be packaged. Although I could use childhood memories through print in order to incite nostalgia, I wish to create an innovative product that ‘packages’ nostalgia to give the impression it is a real medicinal product.
What is already out there and how can you adapt, modify, reuse or respond to it?
Nostalgia is defined as a longing for the past and as I wish to focus on the psychological benefits of this thought process, I will look at old medicinal packaging such as glass bottles and aluminium tins. The typography, colour and general aesthetic will possibly influence my final outcome. However, I wish to also look at modern tablet and medicine packaging in order to create a novelty product promoting nostalgia which, although using some aspects of conventional packaging, has a fun and unique approach.
No comments:
Post a Comment