This brief is another collaborative project with Luke, looking at proposing a rethink for the National Rail. After sourcing potential ideas for this collaborative brief, we came across a proposal for an overhaul of American road signs (DC) which has been making its rounds across design blogs. As this was getting a lot of attention, we thought it might prove beneficial to try and get ourselves noticed through a similar approach.
Luke came to me with the idea of a brand rethink of the National Rail due to incoherence throughout their brand application. There was an article recently, that one passenger had to buy 12 train tickets for one journey and more recently, National Rail have now proposed new smart cards that will soon replace paper train tickets. The London underground, for example, has a well thought out brand mark and with the addition of an oyster card which commuters can use whenever, they have created a simple and efficient method of communication. This brief will allow us to explore brand design, signage & way finding and potentially type design.
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