Sunday, 17 October 2010

Visual Thinking - Sequence Exercise

For our first visual thinking session, we were asked to portray a word given to us through the letter 'A' over 5 10x10cm frames. These included skip, burst, stop etc. We were given multiple examples of the letter, 'A' in 4 fonts - Helvetica, Arial, Rockwell and Times New Roman. As all have different characteristics (maybe not so much with Helvetica and Arial), they all have different connotations. For example, Rockwell is a bold, slab-serif and is completely different to Arial, a light, sans-serif font.

I first got the word 'stop' which I had to portray over a sequence of 5 frames. Initially, I thought it was difficult to show this through letterforms. However, this is what I came up with:


The multiple sans-serif letters come to a 'halt' - the end result being Rockwell, a strong, slab-serif font. My second word was 'burst'. My idea was more literal as I believe the word was easier to portray. I wanted an A with serifs to explode and become sans-serif.


As a group of 5, we were then asked to portray another word (Skip) over 20 frames, rather than 5. As it was a much larger sequence, the steps had to be lengthened but still communicate the word effectively.

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