From my idea generation, one possible design idea was to have minimal icons which represented a printing method/one of the facilities at Leeds art. This can then be incorporated into whatever deliverable I intend to create - a small handbook, for example. I therefore experimented with various design ideas - trying to convey each one with as little imagery as possible.
The following was derived from various printer imagery I have seen now and again. A printer, reduced to its bare minimum, is composed of a main body, paper feed and printed outcome therefore I wanted to depict this in my logo design. I kept the components separate so they were easy to distinguish and not just one silhouette.
Again, with screen printing I wanted to convey the process in the simplest form of possible - a screen and the ink to produce the prints, hence the following. However, I have looked at other possible designs (below) to portray the process/concept more clearly but still retaining a minimal aesthetic.
I have also looked at initial colour schemes, at the moment they are randomly chosen colour from the swatch panel so this needs to be refined. Maybe each icon has a different colour and this colour is transferred to corresponding content - depending on the amount of content I wish to have in the final outcome, this could help the recipient locate what they desire.
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