The Brief
A summer 2012 event in Leeds that will recreate the perceived harmony and social interaction that was seen in the 60's USA (ignore political areas please) and the associated cultural experimentation and 'Summer' feelings. Emulation? Furturization? Consider the experience of a summer event in Leeds and how you communicate this, and to whom?
Our response
The brief required us to work as a large group and devise a large scale event which would take place in Leeds next year. Scale, budgeting and practicality was ignored as we were asked to 'think big' - something which would capture peoples imagination and an event which would bring people together.
After discussing potential concepts, we soon settled on the idea of having a multi-cultural food fayre where cuisines from all around the world will be on display throughout Leeds city centre - the Headrow being the ideal place setting to organise a mass street party. To give the event some form of identity, we also discussed potential names, one of which being 'meat feast'. However, due to its.. connotations.. we decided to go with 'Füd Festival' after a suggestion from a classmate. This not only encompasses the multicultural/language aspect of our event, but the name is also pronounced 'food'.
Unfortunately, I wasn't in for the presentation but I was told the presentation went very well.
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