Yarn / wool
From my storyboards, one of my ideas was to envision a piece of string / yarn / wool forming the word, spin'. I initially intended for it to have a depth of field, as if coming from behind the viewer, but this proved difficult when translating into After Effects. Before I knew what the 'Write-on' tool was, I attempted the animation simply by altering the anchor points of an imported illustrator file but this created a staggered, broken aesthetic.
I then used the write-on tool which was far more effective than the first test animation. I used several brush position keyframes to achieve the desired effect. However, as the type was cursive and the brush I used was slightly larger than the type itself, it started to show unwanted areas of the type where the letterforms joined or overlapped. To solve this, I simple removed these outer sections (image 4 - 7).