Silent Movie - Spin

Words

• Turn
• Rotation
• Whirl
• Movement
• Skid
• Revolve
• Twist
• Gyration
• Revolution
• Motion
• Reel
• Bias
• Round
• Wheel
• Around
• Axis
• Swivel
• Pivot
• Angle
• Circle
• Position
• Kinetic
• Force

Meanings/interpretations

• Turn or cause to turn or whirl around quickly
• A rapid turning or whirling motion
• Revolve quickly and repeatedly around one's own axis
• Draw out (wool, cotton, or other material) and convert it into threads, either by hand or with machinery
• A form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure
• To provide an interpretation of
• To form (a web or cocoon, for example)
• Give a sensation of dizziness
• A fundamental property/characteristic of elementary particles
• To shape or manufacture by a twirling or rotating process
• A state of mental confusion
• A short drive in a vehicle
• Autorotation of an aerodynamically stalled aeroplane
• The process of forming metal over a mandrel while rotating on a lathe
• Lose control especially in a skid
• An uncontrolled fast revolving descent of an aircraft, resulting from a stall
• Revolving motion imparted to a ball in a game such as baseball, cricket, tennis, or billiards
• To fish with a light rod, lure, and line and a reel with a stationary spool.
• spin dry To rotate (clothes) in a washing machine in order to extract surplus water
• A sudden downward trend in prices, values, etc
• Stream in jets, of liquids
• Prolong or extend

Situations

• Tornado / twister
• Car drifting out of control
• Catherine wheel on bonfire night
• Dizziness
• A spider forming its web
• Spinning yarn
• Feeling dizzy
• Clothes spinning in a washing machine
• A ball spinning on a roulette wheel
• Walking through a revolving door
• Spinning clay on a potters wheel
• A wind turbine producing energy
• A coin spinning on a table
• A cars wheel beginning to move
• A childs spinning top
• Playing a vinyl record
• The earth spinning on its axis
• Spin the bottle
• A ballerina doing a pirouette
• Pin the tail on the donkey
• Confusion
• A gun cylinder
• Drawing patterns with a spirograph
• Drilling a hole

Objects/Images

The majority of these images came from the situations I envisioned based on the collection of meanings and interpretations - many were immediate responses whereas some were rather abstract.

Typefaces

To spin is a form of motion; 'turn or cause to turn or whirl around quickly'. My immediate response was to look at script fonts due to their calligraphic and stylistic characteristics; ascenders and descenders form swilling motions which connote the word 'spin'. Using pre-installed fonts and those font online (through fontsquirrel and myfonts), I sourced a collection of script-style fonts. I also looked at rounded and circular sans-serif fonts.

Silent Movie - Float

Words

• Hover
• Suspend
• Drift
• Dream
• Cloud
• Buoyant
• Glide
• Hang
• Sail
• Skim
• Slide
• Suggest
• Waft
• Suspend
• Levitate
• Bob
• Slide
• Aimless
• Air
• Gravity
• Sail
• Slip
• Propose
• Cloud
• Dream
• Movement
• Support
• Light
• Weight

Meanings/interpretations

• To remain suspended within or on the surface of a fluid without sinking.
• Rest or move on or near the surface of a liquid without sinking: "she relaxed, floating gently in the water".
• To move from place to place, especially at random.
• To be suspended in or move through space as if supported by a liquid.
• To flood (land), as for irrigation.
• Suggest, put forward, come up with, submit, moot, propose, advance, test the popularity of; informal run something up the flagpole (to see who salutes). they have just floated that idea
• To move easily or lightly
• Public float, the free float of a public company is an estimate of number of shares of a stock held in public hands 
• Fishing float, a bite indicator used in angling 
• Fishing net float, small floats attached along one side of the net so that it hangs vertically in the water 
• Glass float, a type of large float used to keep fishing nets or droplines afloat 
• A fluid-level indicator used in process engineering and plumbing 
• Money supply, duplicate money present in the banking system during an electronic transaction 
• Parade, a decorated vehicle or platform, animal- or man-drawn or motorized, used in a festive parade 
• Float (project management), project time management device 
• The air filled structures on a pontoon boat or floatplane 
• A form of two-wheeled horse-drawn cart with a low loadbed. 
• A carbonated soft drink with a scoop of ice cream in it
• Float or horse float, also known as a horse trailer 
• A Cascading Style Sheets (CSS) attribute
• A single precision binary floating-point computer numbering format
• The volume of a company's shares available for active trading in the auction market
• A finishing tool for smoothing wet concrete surfaces 
• A term used in paleontology to describe bits of fossil bone with no scientific value
• A milk float is a battery electric vehicle (BEV), specifically designed for the delivery of fresh milk.
• Float someone's boat     appeal to or excite someone

Situations

• Oil floating on water
• Hot air balloon floating in the air
• Ball floating on water
• Clouds 
• Macy's Thanksgiving parade
• Milk float
• Lying on a pool float
• Helium balloons at a party
• Swimming
• Hovercraft
• Flooding land for irrigation
• Dreaming
• Proposing an idea
• Jumping out of an aeroplane
• Hang gliding
• Parachuting
• An astronaut in zero gravity
• Using a fishing float to catch fish
• A buoy bobbing in water
• A water skier gliding on the water
• Levitating illusion

Objects/Images

Typefaces

OUGD202 - Software Workshop - After Effects

Sometimes referred to as Photoshop for video
Similar to Final Cut but with more focus on graphical elements

Active window is highlighted by yellow outline

Project window - Where imported elements are located
Composition - Visual of what you are working on
Timeline - Layers, timeline etc

Under 'Window', more options/panels are available. You can also change the workspace (the default is standard). The 'Effects & Presets' panel appears small but contains a lot of important information. There are unique, specialist effects which are used solely in After Effects.

As opposed to creating a new project, After Effects works with compositions. You can create a new composition by going to 'Composition > New Composition. Naming these is essential.

The first option box is 'Preset' which provides a range of different options. We will be working with PAL D1/DV Widescreen Square Pixel as PAL is most commonly used in Europe whereas NTSC is used in America. Is it important to choose the right one as they each have different frame rates. Our equipment works at a frame rate of 25 (per second) which is why we work with PAL.

A duration should be set though this can always change. The background colour can be changed using the standard colour picker. As we are designing for screen, we will use RGB. Black represents 'nothing' as it is the absence of light. Alternatively, with CMYK, white represents 'nothing' as this cannot be achieved through the CMYK inks. You can go back to the settings by going to 'Composition > Composition Settings'.

You can create a new layer by going to 'Layer > New'. There are many options which are native to After Effects. In this case, we chose 'Solid'. Numerical values (indicated by yellow, underlined text) indicates we can change them. It is very useful for wanting specific values.

The red shape represents the duration of that particular layer. You can change the amount of time this occupies by dragging the shape edges to a determined length of time. The current frame/time indicator can be dragged to view the graphic at various intervals. I then added a new layer (3rd image) and altered the timeline so it appeared after the blue square was revealed and then hidden.

Altering the duration:

Two layers starting at different times:

You can play the graphic/video by pressing the space bar for a simple media playback. There is also a RAM preview for complex animations/videos which can be accessed under the 'Preview' window in the right hand side.

If the animation is beginning to stutter or buffer, you can alter the quality by selecting a different option in the drop down menu in the composition window.

In the timeline, you can alter the increments of measurements by dragging the top yellow slider. You can change from seconds to frames in order to be more accurate.

Every layer has its own 'Transform' options. I duplicated my layers several times.

The anchor point affects the rotation and sizing. Position changes the placement of the object/layer and so on - there are hundreds of possiblities. Here I have increased the size of each pair of shapes by 50%.

You can add key frames at certain points . The keyframe will be created wherever your current frame/time indicator is located. You can add a keyframe by clicking the stopwatch icon located next to each layer name on the left-hand side. Here I have added a keyframe for the first blue square at 0% opacity. A yellow circle appears on the timeline to indicate this keyframe has been added. I will then add another keyframe at the end of the allotted space of time and change this opacity to 30% The software will then automatically fill in the 'blanks' inbetween to gradually go from a 0% opacity to a 30% opacity.

A keyframe is similar to pressing record. It logs this information and any additional changes you make at a different time will affect how the shape transforms. The keyframe can be changed simply by dragging it to a different location. You can also duplicate keyframes.

I repeated this and altered the size and opacity.

Bezier curves

• Uses 2 or more coordinates to form a path
• These are used in position and movement
• You can convert an anchor point under the Pen tool option in the top navigation
• You can also add or remove anchor points

Keyboard shortcuts (use without cmd)

When a layer is selected...

• P = Position
• S = Scale
• A = Anchor point
• T = Opacity/Transparency
• R = Rotation
• ... and so on

cmd + A = Highlight all layers (This is useful when multiple layers need to stay grouped together)

• I = Time indicator jumps to the the 'in' (starting point)
• O = Time indicator jumps to the 'out' (end point)

These are useful for exact in and out points. When manually creating key points, it doesn't automatically adjust to the end of the layer. These options are useful for precise timing.

• B = Begin point, changed to wherever the time indicator is on the timeline
• N = Changes end point to where the layers end
• U = Shows all animated properties

Exporting an animation/video

Composition > Add to Render Queue. 

When you select 'Lossless' under the Output Module, the following dialogue box appears. By default, the default option is set to 'Animation' which is a very high quality video which the computer may struggle to play. H.264 is therefore selected as this is useful simply for experimentation and playing on the web.

The 'Output to' also needs to be changed. Name appropriately and save to the User Work folder to avoid slow rendering speeds. As an example, Avatar took 40 minutes to render 1 second of film. This is my masterpiece:

OUGD202 - Brief 1 - Silent Movie

Silent Movie

Select a word from the randomiser

Produce a minimum of 5 x five second animated sequence that explore the visual communication of this word through the use of letterform only.

Background

Software will not save a bad idea. An application of fundamental design principles, appropriate research and development methods and the ability to evaluate the communication of ideas are what you need.

Designing for Digital Media is all about organisation. Once you have worked out what you want to do there is a range of systematic approaches that can be used to develop your ideas. Working to restrictions is essential. You will become aware of what you can and can't do with the time and technology available. Live with it and learn to think creatively around the problems that you encounter.


Mandatory Requirements

• The word that you have chosen (or the letters included in those words) must be used in each of your resolutions.
• Your resolution must be produced using Adobe After Effects and be delivered as a QuickTime Movie
• You should work to an aspect ratio of 16:9
• You can only use black, white and one other colour (the colour can alter for each resolution)

Deliverables

5 x 5 second animated sequences

5 x 15 frame post production storyboards

Test pieces/sequences, design sheets and test storyboards appropriate to your resolution

Studio Deadline

Thursday 10th January 2012 - 9:30pm


Out of the randomiser I chose...

SPIN and FLOAT

Tasks for Thursday 1st December

For each word, come up with (a minimum of...)

20 other words that relate to it
20 meanings/interpreations
20 objects
20 situations
20 typefaces in 3 sizes

* THINK LATERALLY *

OUGD202 - Design Production / Digital

Just like print, there are limitations which will affect our creative possibilities.

Software workshops

Primarily After Effects
iDVD
Toast
Support

Practical

Storyboards
Timelines
Schematics
Animatics
Sequential thinking

20%  - Research - Practical and contextual
20% - Conceptual development
20% - Practical development
40% - Selection and resolution

This means that 60% of our work is done away from the computer. Don't get caught up with software as software will not save a bad idea.

Organisation is key

Create folders and label accordingly
Work systematically
Clearly label files and have specific file names
Structured design process
It WILL go wrong
Blog everything but avoid having posts full of screenshots
Create Issuu pdf's and upload movies to Vimeo


Digital Media

Fundamental principles and key considerations which we need to address

Interactive media is something which a user can... interact... with and the process in which it takes is defined be the user. Static or passive media, however, is confined to one viewing, mainly consumer media.

Interactive  - Web interface, DVD interface, games design etc
Passive - Motion graphics, flash animation, film/tv titles

Web

• Web page layout
• Asset design & production
• CSS (Cascading style sheet)
• Interface design

Mobile technology

This technology is ever-changing and constantly updating - designers and developers constantly need to adapt in order to reach a wider audience. Time and project management is therefore essential.

• Native software
• Mobile phones
• iPod, iPhone, iPad

Game/interface

• Different form of interaction (Xbox Kinect for example)
• The keyboard and mouse is almost becoming redundant due to touch-screen and motion capabilities
• Games can outgross the highest grossing films
• Interaction between game and online culture is growing

Design is often driven by technology whereas we need to look at the opposite.


Motion graphics

Underpins interactive technologies. It is a visual experience.

Animated stings
Idents applies to brand and logo (sound, colour etc)
... and so on

• Simple ideas, well executed
• Drive by the idea, not the technology
• Developing ideas over a period of time
• Rarely individuals who do everything (storyboards, timelines, design, software, pre/post production)

Storyboards

• Explains your idea without the need for technology
• Systematic design process
• Content, direction, colour etc
• Flow charts

Considerations

• File size & format
• End user capabilities
• End user technologies
• Fixed/specified aspect ratios (Widescreen is 16:9)
• Colour modes (RGB, web safe)

Research

• Lateral thinking
• Word association
• Find the extremes
• Materials and their limitations
• Trial and error
• Try, test and modify

OUGD201 - Evaluation

BA (Hons.) GRAPHIC DESIGN		LEVEL	05
Module Code	OUGD201
Module Title	DESIGN PRODUCTION - PRINT

END OF MODULE SELF-EVALUATION

NAME

Joe Warburton

BLOG. ADDRESS

j-warburton1013.blogspot.com

1.  What skills have you developed through this module and how effectively do you think you have applied them?
Throughout this module, I have gained extensive insight into commercial printing. The ‘Top 10’ manual of things you need to know about print allowed me to explore aspects of commercial printing I had never come across. I learnt how to set up an artwork to print in the form of colour management, scale, resolution, preflight and so on. We had a screen printing workshop in Blenheim and in Vernon street last year but I never put this into practice within my work. However, this project allowed me to explore print processes which I had never fully investigated therefore screen-printing seemed like the perfect choice to experiment with. As I eventually created a packaging consisting of a black substrate, I chose to screen print pearlescent, metallic silver ink. Despite the lengthy process for such a small amount of information, I believe this has been worthwhile and my knowledge in this aspect of print production has vastly improved.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
The concept development phase of this module, in particular for the ‘Good is?’ brief allowed me to explore my concept in more depth in order to devise a story or background to which I would eventually base my project on. In past projects, I have usually delved straight into digital design as opposed to creating a thorough rationale and exploring my concept through all possible aspects – this usually produces a body of work that is not as thought out as it could have been. The visit to Team Impression provided me with a huge insight into commercial printing. Although I had researched into print processes and production, I hadn’t fully understood the process, limitations and outcomes in which they can produce until this visit. Understanding the limitations of colour, stock and print processes allowed me to create an informed decision as to how I would print my products in industry.
3. What strengths can you identify in your work and how have/will you capitalise on these?
Before beginning this course, my work was predominantly advertising and design for web. Through this module however, I have picked up an extortionate amount of new skills which I have adapted to my work. I believe my passion now lies within print due to the tactile nature of printed outcomes and the endless possibilities in which it can produce. I believe my strengths lie within brand identity and packaging as this was most prominent through the ‘Good is’ brief. I believe the simplicity and minimalistic aesthetic of my designs reflects the concept of nostalgia effectively.
4. What weaknesses can you identify in your work and how will you address these in the future?
I believe my time management is lacking – I need to prioritise and organise my time effectively to avoid panic and frustration at module hand-in. Through the workshops given to us during the early stages of the design process, I was able to focus more so on concept development and research as opposed to digital design. However, I still did not have a focused concept towards the beginning of the physical design process that ultimately disrupted by design development due to the multiple changes I had to make. I hope to rectify this in future projects by outlining what I will create.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
Define my concept early on – Despite the numerous revised rationales, it was nearer towards the end of the project where I had a definitive concept outlined including what I will produce, the story/background behind it and the context of the products. Define my target audience in advance – Similarly to my concept development, I need to define who I am aiming my product/outcome towards as this may alter the design decisions dramatically. Although I had a fairly clear concept as this was a novelty gift, I originally intended to devise a nostalgia pack catered to everyone – obviously, this was near impossible as everyone has personalised and individual memories and in the progress crit, it was noted I could create a pack based on a particular decade which resulted in a more defined and focused target market (albeit a very diverse one). When doing to-do lists, stick to them – Now and again, I create to-do lists which although help keep me focused, I rarely abide by them. I need to make sure I am following my progress constantly. Explore all aspects of print – Although I had experimented with screen-printing and possible foil-blocking, I need to book an induction with letterpress, laser cutting etc as this may prove beneficial in future projects.
6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance					x
Punctuality					x
Motivation			x
Commitment				x
Quantity of work produced			x
Quality of work produced			x
Contribution to the group			x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

Good is...? Presentation boards

What is design for print? Final print manual

Good is...? Print ready .pdf's

Began creating print ready .pdfs for submission. As the medicine packaging will eventually be die cut, I made sure this was separated on a different layer. However, I then changed this to a spot colour so when sent to print, the printers will know what colour is to die cut.

Pharmaceutical range - 245gsm matt coated, 2 colour (1 spot). Die cut nets. Offset litho.

Pack booklet - 245gsm white uncoated, full CMYK and 1 spot. Staple bound. Offset litho.

Pack - Screen printed using pearlescent metallic silver inks. Die cut net & hand crafted.

Good is...? Foam

Although I expected the foam I ordered online last week to come on the friday, it came late today (Monday).. fortunately. I purposely requested the foam to be cut to the exact proportions of the pack itself in order to account for the extra spacing which the thickness of the card may cause (if this occurred, I would reduce the foam to size.

Luckily, however, it was a snug fit.. though I then had to cut out each individual section to fit the contents previously in the black, box packaging. As I was unable to cut the base of the sections, I removed excess foam by dividing the sections into squares and removing these individually (as you can see below).

What is design for print? - Revised layout

After looking back at my initial layout design, I noticed there was no definitive structure and organisation so I decided to devise a revised layout based on my new 'top 10'. The following was my original design:

Using Illustrator, I created the following CMYK and RGB colour palettes as the images I found online had a low resolution and were pretty awful design-wise. These would be featured on the main 'colour' page.

I used a simple, 3 column layout, with the content appearing in just two of these in order to create white space (a theory of which was explained in Graham's type workshop). I used a darker grey for the subheadings and a light grey for the body copy. Towards the bottom of the page, I showcased what category the content belonged to along with the colours featured on that page.

I then added a header which gave a brief outline as to what the content explains in more depth. I used the serif font, Bitter in order to create an interesting contrast between the heading and content.

Large content pages featuring segmented type which allowed me to increase the type in size. Due to the large font surrounded by a lot of white space, this creates an immediate starting point for a specific section in the manual..

The A0 and B0 series charts found online were a little dull therefore using the colours featured in my multi-tonal images (below), I created two charts. These used a range of tonal values of a particular spot colour, decreasing the smaller the page becomes.

I added more images to break up the amount of text and provide visuals which the user could reference the content against in order to further their understanding.