Thursday, 6 October 2011

Good is...? Logo critique

In yesterdays workshop, we were required to choose 10 logos from our selection which we believed to have the most potential in terms of development and communication. As groups, we then had to critique the chosen logos of another group and select one which was the most effective. It was interesting to see how others have interpreted their 'good' and incoporated the concept into a logo. My top 10 logos, the chosen logo and the feedback I received are below:












Chosen logo:


Feedback
  • Visually we thought this was the most interesting
  • Relating pretty well to the subject matter
  • Don't know how you could develop it further
  • Other imagery - still within optimism
  • Define it more into a logo - box it off? The type could go anywhere


Task for 12/10

Package 'nostalgia' using the logo (develop and explore)
Apply to the 4 given nets (below)
Design, experiment, mock up and finalise

Requirements:

2 colour and stock
Must maintain structural format but can be manipulated





Good is...? 150 Logo designs

We were required to devise 150 hand-rendered logos in relation to our chosen 'good'. The idea of creating 150 logos in a few days was initially daunting as I rarely sketch and develop logos/designs by hand (I'm never pleased with the outcome). I believe my hand rendering skills have improved, however, and the task has allowed me to develop logos in a way I would have never explored if I were to solely use the computer. My favourites are the most minimal and the ones which connote nostalgia or the given word through simple imagery.

Some 'nostalgia' related words (derived from the list of 9 responses and other research)
  • Thought
  • Process
  • Mind
  • Brain
  • Past
  • Comfort
  • Think
  • Thought
  • Emotion
  • Memory
  • Optimism
  • Happy
  • Mood
  • Future
  • Experience
  • Home
  • Time
  • Personal
  • Self
  • Old
  • Longing
  • Vinyl
  • Childhood
  • Timeline




















Tuesday, 4 October 2011

Mac Suite Workshop - Photoshop

An interesting workshop on Photoshop swatches, spot colours and duotone - features which I have never used before. The use of isolating channels for screen printing and adding channels for spot colours was particularly useful and something which I will look at in more depth as part of the current print module.


Colour modes

RGB: Max = 255 and Min = 0
The default colour mode of Photoshop is RGB but can be converted through Image > Mode
By using CMYK, a lot of filters are unavailable suggesting RGB is the preferred colour mode




The following shows the colour difference between CMYK and RGB. The first, R = 0, G = 255, B = 0 results in a bright, fluorescent green but changes when converted to CMYK. This particular RGB colour is therefore outside the CMYK gamut.





Gamut Warning

The Gamut Warning tool allows you to see what colour are out of the CMYK gamut range. Before converting an RGB image to CMYK, it is useful to use various image adjustments beforehand to achieve similar colours.




Hue & Saturation

Simply decreasing the saturation through the Hue & Saturation tool allows you to achieve a similar outcome to CMYK conversion but with more customisation. 



Replace Colour

'Replace colour' is another useful tool as it allows you to change the hue, saturation and lightness of a selected colour from the image. Fuzziness is the range of pixels that are included within the selection - similar to the tolerance of the Magic Wand tool.



Swatches

Alt + click removes swatches
You can add swatches in the 'Colour Picker' window

When choosing colours, the colour picker provides a warning as to whether or not it is in the CMYK gamut. The triangular warning sign alongside the 'new' colour swatch shows that this particular colour is not print ready. By clicking this icon, Photoshop chooses the nearest colour.



Spot colours

- Cheaper but with a limited colour (tonal) range
- Used in corporate branding to keep a consistent identity
- In the 'Colour Picker' window, you are able to access the 'Colour Libraries'
- A spot colour can then be added to the swatches palette
(Useful not only for inks but for varnishes etc also)

Monotone & Duotone

- You are able to add spot colours to greyscale images by going to Image > Mode > Duotone.
- Monotone = 1 spot colour and Duotone = 2 spot colours.





Duotone Curve

You are able to customise how the black will be replaced by a spot colour in the Duotone Curve window by altering the percentages or customising the curve itself.




Channels

- Photoshop defines the colours in an image through 'Channels'. 
- Each of these channels consist of a grey scale image which defines the amount of that particular colour in an image 
- Working with the greyscale image, you are able to add a 'new spot channel' to a specific selection of your image - a spot colour can then be chosen from the colour library (this can be changed at a later date however).





By hiding the greyscale channel, you are able to see where the spot colour will be printed. Painting tools apply when using the spot channels (much like layer masks).





Type Workshop