YCN - Logo refinement

We chose several of our logo design ideas to decide which was the most effective in terms of communication, clarity and delivery. When printed out, we decided what elements worked and didn't work to then select one which we believed to be the most effective outcome.

Below is the final logo designed by Luke. We used an uppercase 'G' and a centred strap line. We decided to keep a similar composition to the existing logo to keep a sense of identity but attempted to refine and modernise the logo to make it more distinctive, as stated in the brief.