We were required to devise 5 concepts and create 5 different storyboards / design ideas for each of these. The first was based on an unravelling piece of spinning yarn / wool. The first consists of the word 'Spin' in a subtle, cursive font which slowly unravels until it becomes a straight piece of string. I looked at reversing this aswell as experimenting with orientation, scale and depth of field.
I then looked into 'spinning' cursive characteristics - either the word forms these cursive details or loses them. I experimented with various formations and how detailed these flourishes are.
A literal interpretation to the word 'spin' is for the word to rotate. I experimented with the rotation of the word itself or individual letterforms. I looked primarily at rotation through space in order to make the movement more 'exciting' as opposed to stationery letterforms.
The following was based on a more abstract idea of having a tornado / twister forming or being formed by the word or letterforms. The first consists of the word 'spin', sat a small scale in the centre of the frame. An oncoming tornado causes the letterforms to spin out of control. However, as we are required to solely use type, this would need to be removed for the final outcomes. I also looked at the lines of a tornado forming the letterforms and vice versa.
These are more general ideas I devised. The second is an out of control cursive typeface retracting its cursive characteristics to form a more legible word. The first is a spinning yarn entering the frame from behind the viewer, forming the word 'spin' and leaving the frame.
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