YCN - Final YCN Submission

These are the final submission boards we entered into YCN. We altered the final crit presentation boards slightly, adding another page outlining the brief and our solution aswell as a page outlining our contact details.

YCN - Final app designs / Mock ups

YCN - App page development

For the other pages, we decided to focus on deliveries (forming the dashboard / first page on the current Graze website) and a product page in order to give insight how the app would look. I used the yellow and brown colour scheme along with a tone of black for headers / sub headings. As Graze is based on a like / bin etc system, people may go back to old Graze boxes and alter their preference. Using this basis, I decided to feature the 4 products provided in their previous box which would link out to the product page.

As I added a subtle grey to white gradient simply to add emphasis, I needed the product shots featured on the site to be transparent so I erased the background in Photoshop and placed in Illustrator.

I also added our mock up Graze box photograph alongside a 'your next box' header accompanied by a 'Change?' button if the user wishes to change their delivery date. I originally had this bottom but thought it would make sense to have the boxes in reverse order with the newest box at the top.

For the product page, I needed to incorporate the 'bin / try / like / love' system they currently have on the website so users could select what foods they want / want to try for their future boxes. I also designed links out to the ingredients and nutritional information. I used a grid to make sure everything was aligned succinctly.

YCN - App development

I started to design some initial login pages for the Graze application, focusing on simplicity and user navigation. I initially used the yellow spot colour featured throughout our products but we later decided to use brown in order to reference the box itself (this was also to match with our revised app icon design after the crit feedback).

I used the Facebook app design (featured here) as inspiration for the login page. I used a solid background but later altered this to a subtle, radial gradient, adding a highlight to the login fields.

To simplify navigation, I designed a few more icons to indicate profile, boxes / deliveries and nutrition, alongside an apple (graze products). I also ensured the line thickness was consistent throughout.

This is the revised Graze login page using a brown background with a yellow 'login' button. I tried to ensure the text was large enough when viewed on a phone. I also added a subtle shadow underneath the search fields so they seemed more prominent.

YCN - Final crit

feedback sheets

Board corrections

- Flatten the InDesign file and export as an interactive pdf
- Ensure resolution is sufficient
- Dont place large images and scale down, make sure they are the correct size prior to importing
- Include your name and the brief
- Include the concept statement, stock / colour / digital specifications etc

To do list:

- App development and mock ups
- Photograph tubs with products (Monday)
- 1 more presentation board (split board 4 into app and marketing)
- Look at nutrition and notebook contents (vectors on board 3)
- Correct colour issues
 Translate final crit boards into final YCN A2 boards