Monday, 14 February 2011

Collection 100 - FINAL product

From the pin up, I was able to gain insight into what needed to be added/altered on the final packaging design. One of these was to add more information on the pack. I decided to add a contents list with another piece of imagery taken from one of the rules inside the book. Underneath this, I added a disclaimer to say the rules may not fully prevent an alien abduction.







I then re-designed the outer compartment (white box) so the black insert was more compact and didn't move around. I also made sure the sleeve was slight bigger as it seemed to curve into the insert rather than enveloping it.

FINAL IMAGES

Collection 100 - Feedback

Issues raise/Action to be taken

How would you distribute it? Selling in shops. Very good.
How could you use less packaging?
Size of book could be adjusted.
How could you address a more themed pacakge?
Can you push humour? i.e. make it more quirky
Could each book be specifically themed?
Could put stuff on back of box - barcode, price, more info

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Although it would be too late/expensive to make each book centre around a certain theme, this would be a good idea if I were to do this project again. However, I will alter the box and add more information and/or imagery to improve the aesthetics and make it look more like an actual product.

Collection 100 - Final packaging




Collection 100 - Creating the Packaging





Designing the sleeve

Around the white box, I wanted to create an open ended sleeve as explained in my initial design idea sheets. Using the same dimensions as the box, I experimented with different compositions, colour and imagery:



I decided to feature one of the abduction tips so the recipient/customer could gain insight into the style and humour portrayed in the book/contents.


I then printed this out on gloss to give a sleek and professional finish. However, this had a tendency to smudge.





I then added another compartment for the additional insert:





Collection 100 - Other insert

When looking for possible alien abduction prevention tips, I found this one website which advertises the use of a thought screen helmet which apparently prevents aliens from communicating with a victim through telepathic means:

"When the alien's telepathic powers are neutralized by the "thought screen helmet" they do not attempt to abduct their victims. Without their telepathic power they cannot render their victims passive. The thought screen helmet scrambles telepathic communication between aliens and humans. Aliens cannot immobilize people wearing thought screens nor can they control their minds or communicate with them using their telepathy. When aliens can't communicate or control humans, they do not take them. 

A Record of Success
The thought screen helmet has effectively stopped several types of aliens from abducting or controlling humans. Only three failures have been reported since 1998. "

This is a screenshot of the websites featuring people modelling the hat:



Also, in the film, Signs, they wear hats created from tin foil for the same effect:



I therefore wanted to create a step-by-step instruction manual on how to create a thought screen helmet which can be placed in the other insert I devised. Accompanying this would be a sheet of tin foil.




After searching the web for hat making instructions, I found out the process itself is extremely basic but again, much like the packaging design, I wanted the aesthetics to be clean cut and professional in order to enhance the humour. I then started to create a step by step instruction manual using simple design instructions.



Using the same dimensions as the cut out insert of my packaging (albeit slightly smaller to fit), I created an artboard containing the aforementioned text. Originally, I was planning on printing one sheet of card which fitted the insert perfect, however, it will be hard to fit all the imagery onto this single sheet alongside the text. 



I decided create a double sided instruction card (hence the use of the arrow).



I began adding the illustrations with text alongside using the same text, weight and colour as the illustrations in the book. 



This is the finished design featuring all 4 steps supported by text.