P/R/D - Type refinement

I started to design more glyphs as their full title is 'Woodside Building & Joinery' though it can always be simplified to just 'Woodside'. I used the same grid system and curved characteristics as the other letterforms. The letter 'N' looked too narrow in a 3x5 grid so extended it to 4. I tried this with the 'G' but it looked too wide - I think it's only when the letterform has a diagonal stem.

Some people stated that the 'O' and 'D' glyphs in Woodside looked too similar so I exaggerated the curve of the corners. I also added rounder corners to the counters. I then added 'building' and 'joinery' underneath the logo in a smaller size, leaving space for an ampersand.

I started to try and design an ampersand but couldn't get the proportions / form looking right so intend used Gotham Black due to its similar line width.

P/R/D - Logo development / Type

I came across the following typeface but couldn't find a link to download. I wanted to use it due to its geometric and structured form which I wanted to emulate within the branding for Woodside - to reflect their nature of work; precision, accuracy etc.

I used a simple grid, 3x5 as a starting point to the letterforms but had to extend it in some cases, such as the 'W'. I added rounded corners to some aspects of the characters to reference the bespoke nature of their work and the tools they use. This is just an initial design idea and will start to explore incorporating imagery and other typefaces.

I also looked at different formats, using tools or materials as a reference point. The 'side' in Woodside was also a starting point to the orientation of the logo.

P/R/D - Logo considerations

P/R/D - LOGS

P/R/D - Notebook

When I visited the offices, I saw a bunch of notebooks given to Woodside by another trader which have proved to be useful when working on a job and calculating measurements etc. I've decided to add this to my range of products.

Could include:

Ruler

Grid for sketches

Calendar

Conversions

Diary