YCN - Sticker designs

Based on initial design ideas, we decided to print off a set of stickers to act as a visual stimulus throughout our Graze range. These will be applied to the boxes (main Graze box and teaser mailout) to act as a closing mechanism and (with the latter) give insight into the product inside. Using the yellow we selected, we initially looked at various shapes and applied our chosen design to our design idea.

For the inserts, we settled on the idea of using a 'Graze' sticker to be applied onto the notebook and nutrition booklet. However, due to its small scale (around 25mm x 25mm), we could not use the full Graze logo as the '.com' and slogan would otherwise be illegible. 

YCN - Teaser box designs

I experimented with various layout and composition ideas, using the icons we designed as a reference. I used the yellow throughout to ensure brand consistency. The brown is in place of the brown Kraft stock Graze use.

YCN - Colour

In order to keep our visual identity consistent whilst keeping the print production costs low, we wanted to use a limited colour palette. I looked at several colour swatches to see which would be the most effective in terms of:

1) Reflecting the Graze brand
2) Working across a range of deliverables including the kraft stock
3) Appeal to the target audience

I initially looked at relatively 'earthy' colours - greens, browns, oranges etc, using the products as a basis of the colour swatches. We decided that yellow was the most effective, especially against the brown stock and its connotations / associations.

Yellow connotes energy, happiness, optimism and is ultimately attention-grabbing. Since it's always been associated with the sun, yellow has traditionally been considered a cheerful color. Yellow is also the first color most people see in early spring, when the daffodils begin to bloom. 

Pantone

We looked through the Pantone Uncoated swatch booklet to source a spot colour we could propose for the packaging / promotional materials. We chose the colour that most resembled the yellow we chose on screen - Pantone Yellow 012 U.

YCN - Colour iconography

Although we agreed to a limited colour palette, I decided to experiment with applying colour to the iconography, simply to see how it'd look. These could always be used through its online presence but to keep it consistent, we are going to stick with one colour iconography.

I looked at two different fill / highlight processes - one with the fill slightly offset from the stroke and the other, a solid colour with subtle white highlights. As the iconography consisted of outlines, it was easier to do the first as opposed to the latter.

I applied this offset colour technique to the rest of the icons. Although the colours vary quite substantially, I ensured the icons themselves stayed intact in order to keep a sense of consistency throughout.

YCN - Box development

Looking at some initial design ideas, experimenting with colour and layout, scale etc.

I quickly re-created the Royal Mail 'Postage Paid' stamp to give a sense of realism within our initial (and ultimately our final) mock ups - there's still some errors however.

I took some photographs of the Graze box to devise some initial mock up designs. Using the clone tool in Photoshop, I began removing the logo, address sticker and royal mail stamp so I could apply my own design. We also looked at how the Graze box would be seen in a portrait orientation as opposed to the standard landscape format.