Design Practice

Communication is a Virus - Poster designs

We were told in the crit that our quote designs (much like the one above) may discourage people from reading due to the various fonts, imagery and point size. We therefore decided to choose two fonts (Futura Medium & SansBlack) which we thought were clear, concise and easy to read.

We then decided to left-align the text so the quote was composed and read more like a book.

Communication is a Virus - Readability

Although in the crit it was stated that having the quotes in lowercase would be easier to read due to our understanding of the shape of text, we thought that having the quotes in striking, uppercase letters would immediately create impact. However, we experimented using different approaches using the phrase, 'don't read this' to see which was most effective:

Communication is a Virus - Response to crit

In our crit, it was noted that we needed a reason for the promotion/campaign - is it simply going to be quotes extracted from literature and delivered in various ways or is there something which ties it all together; a sort of reasoning behind it all? Although by taking quotes out of context and applying them to posters, bunting etc will engage people to read, we decided to focus on the 'don't read this' design as Jo deemed this most effective. By reading the poster, you are opposing the statement it outlines - it immediately creates interest.

However, we were not too sure whether to apply this to the posters or other materials therefore Beth suggested a small leaflet/book which outlined all of the quotes featured in our campaign and where it originated from.

Communication is a Virus - Chosen location

(Photographs taken by Beth). We wanted to place all our deliverables in an area with high-traffic and visible by our intended target market. We chose a walk-way in the Leeds university campus, next to the student union which, at peak times, have hundreds of students walking through.

There is currently a promotional event where students have put up banners, posters, chalk drawings and bunting to promote a candidate to run for community/events at Leeds university therefore it wouldn't be too much of a problem to put our own promotional materials up also.