Leeds Graffiti - Presentation Boards

These are our 3 A2 boards showcasing the problem, evidence and what we did to solve this.

Leeds Graffiti - Promotional Materials

Although the website and blog were our primary focus, we wanted to advertise these in other ways and not through word and mouth or social networking. We therefore designed a simplistic, minimalist poster which would be displayed near any forms of graffiti. We wanted the poster to create high impact against brightly coloured design hence why the composition and style is so minimalist. Kirsty created a flyer featuring a photograph of graffiti in Leeds on one side and the website url on the other.

Leeds Graffiti - Tumblr & Twitter

Our Twitter and Tumblr layouts use a similar theme to the main website design - textured wall background, same logo, typeface etc in order to keep a consistent corporate identity. The Tumblr uses the same concept as the site with the image linking to its whereabouts via Google maps. The Twitter updates automatically with every post on the blog.

Twitter

Blog posts and updates.

Tumblr

Features many photographs of graffiti in Leeds, categorised by their location.

Image enlarged when clicked.

Interactive Google Maps showing its whereabouts.

Leeds Graffiti - Website

Here is the development of the website I created which ideally, I would have coded and published live - however, I ran out of time in the 2 week frame therefore we eventually used a placeholder image which linked directly to a tumblr blog.

Basic composition

Main content (white/grey bg) contains gallery images and a corresponding map and the sidebar (black) which would feature a submissions form and twitter feed. We wanted an interactive google map to be alongside the featured work so visitors are able to see the graffiti for themselves.

Gallery

Aforementioned, the design would feature a picture of the graffiti alongside a google map. For this design mock up, I also added a star rating so visitors could rate the piece.

Design layout

The 'about us' section features why and how this project was formed and the gallery images are displayed below.

Sidebar

As you can see, I added a basic submissions form which requires the visitors name, the artists name (though this was later removed as we wanted this to be anonymous) and an approximate whereabouts on where the design can be found. I also added a twitter feed which linked to our profile.

Leeds Graffiti - Logo

From the progress crit, we identified that we had to create an online gallery showcasing some of the best graffiti around Leeds rather than a live event. We therefore purchased a domain for our website and in order to keep it minimal and straight-to-the-point, we decided on the name "leedsgraffiti". Although it may seem boring, people would instantly know the basis of the site and are able to remember the name for a future visit.

As the name of the website was the primary focus for this project, Yaf and Chris devised a logo based on the direct url (www.leedsgraffiti.com) using a distorted typeface which instantly connotes the word 'graffiti'.